Smartwool

The Smartwool community is a collection of people who believe that time outside is valuable, restorative, and essential for everyone.

When Smartwool started making socks back in 1994, their founders simply wanted to be able to ski longer without getting cold toes. That’s when they discovered the benefits of Merino wool as a performance fabric. It was soft (softer than any wool they had ever felt), moisture-wicking, thermoregulating (warm when it’s cold, and cool when it’s warm), sustainable, and odour-neutralizing - helping to keep feet dry, comfortable, and warm for longer than the synthetic socks they were wearing at the time. It worked so well, in fact, that Smartwool use it in almost every single item they make.

Smartwool's whole brand was built on the desire to be comfortable on outdoor adventures - they wanted to go farther and experience more. And that drive continues to fuel everything they do. From their Merino wool supply chain to the Smartwool advocacy program to how they design socks and apparel, Smartwool exist to help you play, live, and laugh in the great outdoors as often as you would like.