Inov8

Forged in the fells and mountains of the British Lake District, inov-8 is a footwear, clothing and equipment brand for committed trail and off-road runners, fitness athletes and adventure-seeking hikers who push boundaries and stretch limits.

Since it was founded in 2003 by Wayne Edy, inov-8 has been renowned as a world leader in grip. The brand lives by the philosophy that an athletes’ interaction with the environment is the single most important factor when designing products. Inov-8 kit is light, fast and always innovative, as proven by their pioneering use of wonder-material graphene in sports footwear.